An innovative method of fundraising, which offers mobile phone users the chance to quickly and easily help
maintain the fabric and work of one of the nation’s finest landmarks, has been launched by St Paul’s Cathedral.
St Paul’s in Your Pocket allows users to give a monthly donation of £5 to the Cathedral by text,
and in return will receive news updates, information and invitations for forthcoming events and other content including links to images and
video footage from St Paul’s.
St Paul’s in Your Pocket – text POCKET to 70088 - £5 (recurring
monthly)
Text Giving – text GIVE to 70080 - £3 (one-off payment)
Full details and terms and conditions
Created by the Cathedral’s Fundraising Department and London-based fundraising specialists, Open
Fundraising, St Paul’s in Your Pocket is one of a number of new text-based methods being launched
to help generate income for the Cathedral, which receives no government funding.
St Paul’s in Your Pocket is an ongoing service with a monthly donation, while a separate Text Giving service allows users the opportunity to make a simple one-off donation of £3. Since launching earlier
in May and mentioned in Sunday orders of service, this Text Giving service has seen many people
text to donate immediately after services – proving a real alternative to the traditional collection plate.
With a busy staff to support a full schedule of services, concerts, recitals, debates and other events, and responsibility to maintain and
enhance one of the world’s most iconic buildings, money generated from Cathedral visitors and generous donors forms a vital part of the
Cathedral’s income.
As well as maintaining the fabric of Wren’s great masterpiece, recent and ongoing conservation and outreach projects include the restoration of
a WW1 altar frontal; digitisation of a number of books; replacing Cathedral floor tiles; installing new environmental monitoring equipment;
buying new music for the Cathedral Choir; and supporting more children from within London in being able to make the trip to visit St
Paul’s.
Matthew Lagden, Director of Development at St Paul’s, said: "St Paul’s Cathedral has always had very generous supporters, including a very
active Friends organisation, but we are always looking to reach out to new people who may wish to share in the ongoing tradition of the
Cathedral by giving us their support.
"With both St Paul’s in Your Pocket and Text Giving, Open
Fundraising have come up with a highly innovative system which allows all people to interact with us in new and exciting ways.”